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Our perspectives

Here are some of our insights, analyses, and reflections on the evolution of People Management and what the future will hold for this domain. For now, most content is in Swedish.

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Skärmavbild 2026-03-03 kl. 14.14.35
Perspectives

People First? Yes. And no.

"People First" is one of LinkedIn’s most popular quotes. And it sounds obvious. But what does it actually mean in practice? And why is the slogan so often misinterpreted, even though the business has to come first — but through people.

HRvän

Ska HR vara vänner med medarbetarna?

En diskussion blossade nyligen upp på LinkedIn mot bakgrund av artikeln ””inte dina vänner” – Ilskan växer mot HR” i SvD. I ljuset av detta så blir frågan aktuell - är det meningen att HR ska agera som vänner gentemot de anställda?

tif

Några obekväma sanningar om HR

När HR debatteras i media så stannar ofta debatten på en rätt trivial nivå – det är rätt/fel och bra/dåligt. Känslor och upplevelser dominerar berättelsen. Det är lätt hänt att faktiska utmaningar hamnar i skymundan i dessa debatter och att verkliga problem blir kvar under mattan. Jag vill belysa några av dem i denna artikel.

Barcelona

𝗠𝗼𝗱𝗶𝗴 𝗛𝗥 – 𝗻𝗲𝗷 𝘁𝗮𝗰𝗸

(Och varför flygledarledarskap borde vara HR:s mantra)

EB har vuxit upp
Perspectives Insights

Employer branding has grown up. Now it must find its role!

We were asked to write an article in Magnetude, Magnet Awards' magazine, about the future of employer branding as a discipline in its own right, but above all its connection to the bigger picture.

the-buck-stops-here-sign-GettyImages-515403964-1800-square
Perspectives Insights

Stop pointing at HR, or The buck stops here

HR can support, provide structure and create tools. But HR does not lead the teams, does not set day-to-day priorities and does not set the tone for psychological safety. You do, as a manager.

HR dead end
Perspectives Guides

It’s time to modernise HR work – properly

HR has evolved over a hundred years, but are the structures built for today’s demands? If employees are crucial, why is there then a lack of overview, insight and control over structures and the ability to deliver?

Skärmavbild 2026-03-03 kl. 14.01.46
Perspectives Insights

ARUBA, the Underground map and why we also need the HR flounder

The ARUBA model has helped HR create structure and understanding. But it is not particularly good at clarifying where value is actually created.

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